Full flexibility with BMW FIRST.

The subscription for those who are always on the go.

Smart savings with BMW FIRST.

The subscription for smart shoppers.

Unique benefits with BMW FIRST.

The subscription for those who always expect more.

A WHOLE PACKAGE OF BENEFITS FOR YOU TO ENJOY.
FOR AS LONG AS YOU WANT.

Sometimes, small things can make a big difference.

When it comes to service, BMW drivers expect more. That's why we take pride in taking care of all the small but important details – to give you a completely carefree, enjoyable driving experience. The exclusive BMW FIRST subscription keeps your vehicle in pristine condition and lets you concentrate on enjoying the drive.

For a small monthly fee, you get everything from a BMW Hand Wash & Vac to complimentary wiper blades and bulbs to a regular fuel discount and much more. The joy of driving suddenly got more joyful. Discover the new BMW FIRST monthly subscription.


WHAT DOES BMW FIRST INCLUDE?

Health Check
A diagnostics check and analysis through the vehicle’s Onboard Diagnostic (OBD) module to ensure everything is running smoothly.
20% Discount
A 20% discount on parts, service, repair and accessories at BMW retailers*
Wiper Blades
New front and/or rear wiper blades on request including associated labour costs.
Light Bulbs
We will replace any defective bulbs in your headlights, indicators or tail lamps.
Top Up Fluids/Lubricants
The top-up includes washer fluids concentrate and engine oil.
BMW Hand Wash & Vac
Have your car hand-washed and vacuum-cleaned once a month by a BMW retailer of your choice.
Exterior Car Wash
Enjoy a Premium exterior car wash at participating Circle K service stations in Ireland once a month (worth EUR 14.00).
Fuel Discount
A 5 cent discount on every litre of fuel at all Circle K service stations in Ireland.

Service & Repair

Car Care

2in1 Plus

Health Check
A diagnostics check and analysis through the vehicle’s Onboard Diagnostic (OBD) module to ensure everything is running smoothly.
Health Check
-
Health Check
20% Discount
A 20% discount on parts, service, repair and accessories at BMW retailers*
20% Discount
-
20% Discount
Wiper Blades
New front and/or rear wiper blades on request including associated labour costs.
Wiper Blades
-
Wiper Blades
Light Bulbs
We will replace any defective bulbs in your headlights, indicators or tail lamps.
Light Bulbs
-
Light Bulbs
Top Up Fluids/Lubricants
The top-up includes washer fluids concentrate and engine oil.
-
Top Up Fluids/Lubricants
Top Up Fluids/Lubricants
BMW Hand Wash & Vac
Have your car hand-washed and vacuum-cleaned once a month by a BMW retailer of your choice.
-
BMW Hand Wash & Vac
BMW Hand Wash & Vac
Exterior Car Wash
Enjoy a Premium exterior car wash at participating Circle K service stations in Ireland once a month (worth EUR 14.00).
-
Exterior Car Wash
Exterior Car Wash
Fuel Discount
A 5 cent discount on every litre of fuel at all Circle K service stations in Ireland.
-
Fuel Discount
Fuel Discount

HOW IT WORKS.

Follow these four simple steps and all the benefits of a BMW FIRST subscription are yours.

Choose your BMW Partner.

Here is a map of BMW retailers and Circle K stations near you.

BMW FIRST FAQ.

Anything else you want to know?

Would you like to know more about BMW FIRST services? Have you got some questions about our product features and partnering benefits? Here you will find answers, links and more.


When does my membership start?

You can start to use your BMW FIRST services at your BMW Retailers right after you have signed up for BMW FIRST. A digital member card will be sent to you via email within 10 days. This card can be downloaded to your smartphone. However please note you do not need your digital member card to avail of your BMW FIRST services with our BMW Retailers, they will have all required details on their system. The fuel discount will be usable once you have completed the Circle K online registration form and received your Circle K fuel card.


How do I avail of my fuel discount?

In order to benefit from our partnership with Circle K please fill out the online application form which you find here: http://www.bmw-first.ie/fuel-discount. You will need to enter a verification code which was sent to you in the "Thanks for subscribing" email. A Circle K fuel card will be sent to you by post after we have processed your application. This is a personal debit card which grants you access to 5 cents of discount on each litre when you fuel up at Circle K. In order to avail of the discount, you need to pay with your Circle K fuel card. The due sum will then be charged weekly via a SEPA mandate from your linked bank account (fuel discount already being taken into account).


How do I avail of the BMW Hand Wash & Vac?

For this service please request an appointment via phone or the BMW Connected App with a retailer of your choice. Mention your BMW FIRST membership when requesting.


Can my partner or family member also avail of the services? My vehicle and subscription are both under my name.

Yes, a partner or direct family members who live in the same household can avail of the services, but only for the vehicle registered to the subscription. If misuse is detected, the subscription will be cancelled immediately.


When can I cancel my subscription?

You can cancel your subscription at any time. The cancellation of your subscription will come into effect at the end of your current billing period.


 

CANCEL ANYTIME.
BMW FIRST. Monthly service subscription.

* Retailers/Retail Centres may grant BMW FIRST Customers additional discounts which, however, are not subject to this agreement.